A tactical playbook from Particl sales and marketing data across golf apparel, bags, shoes, drinkware, and accessories for March to April 2026 around the first major, centered on how brands merchandise the moment without standing in the pro shop line.
Ben Chapdelaine
Indexed revenue shows who's thriving. Rhode scales; Jones Road holds; Kylie Cosmetics barely grows; About-Face ends below where it started. Aug 2023 baseline.
Ben Chapdelaine
Revenue share and event data show Allbirds collapsing while On Running and Rothy's thrive. Late Jan 2026 store closures and heavy discounting tell the story. May 2025 to Feb 2026.
Ben Chapdelaine
Away, Allbirds, and Vuori each had launches that climbed into their brands' top 25 by revenue in Feb 1 to 25, 2026. Here is what drove success and what DTC operators can learn.
Ben Chapdelaine
Three brands with strong performance in the period leading up to Valentine's Day: House of CB's dress strategy built on multiple drops, Mejuri's themed jewelry collections, and Victoria's Secret's return to glamour.
Ben Chapdelaine
Top promotions from January 2026 that drove real revenue and sustained performance
Ben Chapdelaine
Top collaborations from late 2025 that drove real revenue and sustained performance
Ben Chapdelaine
A joint report by Particl and Attentive on what’s driving lifecycle and promotional email performance in 2026
Ben Chapdelaine
A deep dive into the top performing promotions from BFCM 2025.
Ben Chapdelaine
Inside the pre-BFCM playbook for modern luxury: paced drops, cohesive creative, and category-first merchandising.
Ben Chapdelaine
Mott & Bow and SKIMS showcase standout campaigns that drove meaningful sales lifts through strong creative and strategic execution
Ben Chapdelaine
How Shiza Shahid, Bobbi Brown, and Emma Chamberlain are fueling growth organically
Ben Chapdelaine
Madewell, Rhone, Buck Mason, Carhartt, and Reformation lead the way in Q4 with smart, stylish, and high-conviction product drops
Ben Chapdelaine
How leading DTC brands are navigating tariff shocks, sourcing disruption, and margin pressure
John Fisher
A deeper dive into two of 2025’s standout collaborations, where luxury fusion and inclusive strategy drove rapid sell-through and brand growth
John Fisher
Three DTC standouts in Food & Bev show how bundling, subscriptions, and smart launches powered big Year-over-Year gains
John Fisher
Particl and Lunar Solar Group show how emerging consumer trends translate into efficient paid media growth
John Fisher
Why the most successful brands win on conversion, and the four pillars that set them apart
John Fisher
Three brands that successfully raised prices in 2025 without sacrificing YoY performance
John Fisher
How forward-thinking apparel brands are using verified cotton sourcing to unlock differentiation, ESG defensibility, and revenue growth
John Fisher
Destination: Jenni Kayne and Little Sleepies Fourth of July Collection
Ben Chapdelaine
How Vuori's Sea Spray Heather Jogger broke the top 5 in its first two weeks
Ben Chapdelaine
A data-backed report from CreatorCommerce and Particl exploring SKU growth, sales concentration, and how influencer-led merchandising helps brands turn large assortments into high-performing storefronts.
John Fisher
How leading brands are increasing average order value amidst market headwinds
John Fisher
How two overlapping but distinct fashion trends are reshaping sneaker culture and sales growth in 2025
John Fisher & Ysneris Sanchez
How Vuori is eating into traditional sportswear market share and what it means for apparel brands in 2025.
Ben Chapdelaine
A look at tariffs and their impact on US e-commerce brands' pricing over the first half of 2025
John Fisher
Download our mid-year report covering the five most important trends reshaping DTC and retail in 2025.
John Fisher
From containers to bars to refills, these products are redefining what sustainability looks like in DTC retail.
Ben Chapdelaine
Dive into the 2025 swimwear landscape, highlighting the trends and brands that are setting new standards in fashion and function.
Ben Chapdelaine
Socks are no longer an afterthought. Bombas, Stance, and Ondo are elevating the category through comfort, culture, and innovation.
John Fisher
Resort wear is surging. Farm Rio, Tropic of C, and Orlebar Brown are leading with bold style and sustainability.
John Fisher
How nostalgia, social media, and brand strategy revived Y2K fashion into a full-blown cultural movement.
John Fisher
An in-depth look at the de minimis tariff delay and what it means for DTC brands relying on global shipping.
Ben Chapdelaine
How styles like the vest have evolved from outdoor gear to corporate essentials.
John Fisher
A deep dive into how rising tariffs and the end of the de minimis rule are affecting DTC brands and the strategies they can use to stay competitive.
Ben Chapdelaine
The Adidas Samba’s revival shows how nostalgia and smart branding fuel lasting demand.
John Fisher
What Q5 2024 taught us about retail agility, consumer behavior, and strategic success
Ben Chapdelaine
A look at the standout brand collaborations that brought Wicked’s iconic story into fashion, beauty, and home décor
Ben Chapdelaine
Uncover how targeted discounts and premium pricing fueled DTC revenue in a competitive Q4.
Ben Chapdelaine
Download our data-backed guide to answer the biggest planning questions for 2025—pricing, promotions, product launches, and more.
Ben Chapdelaine
Explore how brands leveraged extended promotional windows to achieve record-breaking sales during BFCM 2024.
Ben Chapdelaine
We studied the resurgence of graphic apparel, its rise in e-commerce and retail, and how brands like Abercrombie, Tilly’s, J.Crew, and Madewell are leading the way with licensed and vintage-inspired designs.
John Fisher
Reviewing the first wave of Black Friday promotions and their implications for the rest of the holiday shopping season.
Ben Chapdelaine
Discover how email outreach strategies drive revenue during Black Friday and Cyber Monday
Ben Chapdelaine
Taking a look at the top e-commerce promotion categories so far this holiday season.
John Fisher
An analysis of early discount trends in Apparel, Beauty, and Home categories, highlighting strategic approaches as brands prepare for Black Friday and Cyber Monday.
Ben Chapdelaine
Ultra high-end brands are capitalizing on a more wealth-curious consumer base to drive sales and e-commerce growth.
John Fisher
From artisanal craftsmanship to scent diffusion technology, learn how today’s candle brands are shaping the future of home fragrance.
Ben Chapdelaine
How Graza's entry to the olive oil market has recalibrated consumers' price and quality expectations, while educating many on the product's versatility
John Fisher
Golf presents growing opportunity for new DTC brands, as traditional players start to see softer earnings.
John Fisher
This report explores the rapid rise of the clean beauty industry, highlighting how DIME Beauty is capitalizing on the growing demand for safe, transparent, and effective skincare products.
Ben Chapdelaine
This article analyzes the booming creatine supplement market, showcasing how brands like Transparent Labs are driving and benefiting from the market's rapid expansion.
Ben Chapdelaine
Download our data-backed playbook on Black Friday and Cyber Monday trends from 2021–2024.
Ben Chapdelaine
Ultra-luxury fashion brand, The Row, raised signifcant capital from notable investors; we dive into the data to understand whether or not the business can deliver for its backers long-term.
John Fisher
How Bluey's popularity is driving sales across different retail channels and impacting the children's merchandise market
Ben Chapdelaine
We studied the rapid growth of DTC luggage brands, their impact on traditional players, and the challenges new entrants face in a competitive and evolving market.
John Fisher
Explore the competitive landscape of reusable water bottles, highlighting brands like Stanley, Owala, HydroJug, BrüMate, and Corkcicle, focusing on product innovation, market share shifts, and social media-driven trends.
Ben Chapdelaine & John Fisher
Since the pandemic, the outdoor industry has faced significant headwinds, leading to widespread sales declines and operational challenges. Once buoyed by a surge in consumer participation, the market has since experienced a notable contraction, with over half of independent outdoor specialty retailers reporting decreases in sales in 2023.
John Fisher
In August, Ridge Wallets took their customer engagement to a new level with a jaw-dropping promotion: a golden Cybertruck, Hennessey Velociraptor, or $100,000 giveaway.
Ben Chapdelaine