Particl Awards: Q4 Top Ads
Mott & Bow and SKIMS showcase standout campaigns that drove meaningful sales lifts through strong creative and strategic execution
Ben Chapdelaine
Reports
Expert retail insights from the Particl team.
The Founders Driving the Funnel
How Shiza Shahid, Bobbi Brown, and Emma Chamberlain are fueling growth organically
Ben Chapdelaine
Particl Awards: Q4's Top Product Launches
Madewell, Rhone, Buck Mason, Carhartt, and Reformation lead the way in Q4 with smart, stylish, and high-conviction product drops
Ben Chapdelaine
Tariff Impact Analysis: Inventory, Pricing, and the Months Ahead
How leading DTC brands are navigating tariff shocks, sourcing disruption, and margin pressure
John Fisher
Collaboration Highlights: SKIMS × Cavalli and On × Loewe
A deeper dive into two of 2025’s standout collaborations, where luxury fusion and inclusive strategy drove rapid sell-through and brand growth
John Fisher
Continued Growth of DTC Food & Beverage
Three DTC standouts in Food & Bev show how bundling, subscriptions, and smart launches powered big Year-over-Year gains
John Fisher
What’s Trending Online: How Brands Turn Consumer Spikes into Paid Media Wins
Particl and Lunar Solar Group show how emerging consumer trends translate into efficient paid media growth
John Fisher
The Anatomy of a High-Converting Shopify Store
Why the most successful brands win on conversion, and the four pillars that set them apart
John Fisher
Particl Awards: Best Price Increases
Three brands that successfully raised prices in 2025 without sacrificing YoY performance
John Fisher
Origin Matters: Why the Future of Apparel Begins at the Fiber
How forward-thinking apparel brands are using verified cotton sourcing to unlock differentiation, ESG defensibility, and revenue growth
John Fisher
Particl Awards: Top Ads
Destination: Jenni Kayne and Little Sleepies Fourth of July Collection
Ben Chapdelaine
Particl Awards: Top Product Launch
How Vuori's Sea Spray Heather Jogger broke the top 5 in its first two weeks
Ben Chapdelaine
Managing Catalog Creep: How Smart Brands Keep Growing Without Losing Focus
A data-backed report from CreatorCommerce and Particl exploring SKU growth, sales concentration, and how influencer-led merchandising helps brands turn large assortments into high-performing storefronts.
John Fisher
The AOV Playbook: How Modern Brands Are Growing Carts in 2025
How leading brands are increasing average order value amidst market headwinds
John Fisher
Sportstyle vs. Gorpcore: The Blurring Lines of Performance Footwear
How two overlapping but distinct fashion trends are reshaping sneaker culture and sales growth in 2025
John Fisher & Ysneris Sanchez
How Vuori’s Core Strategy Is Beating the Big Brands
How Vuori is eating into traditional sportswear market share and what it means for apparel brands in 2025.
Ben Chapdelaine
Particl Perspective: Tariffs in 2025
A look at tariffs and their impact on US e-commerce brands' pricing over the first half of 2025
John Fisher
2025 YTD Insights
Download our mid-year report covering the five most important trends reshaping DTC and retail in 2025.
John Fisher
Designing for Zero Waste
From containers to bars to refills, these products are redefining what sustainability looks like in DTC retail.
Ben Chapdelaine
Product Merchandising Playbook: The Alo Yoga Accolade Crew Neck Pullover
A tactical merchandising blueprint based on two years of Particl data from Alo Yoga’s Accolade Crew Neck Pullover—covering launch timing, color strategy, sizing, and inventory planning.
John Fisher
Beyond the Beach: Swimwear Trends for 2025
Dive into the 2025 swimwear landscape, highlighting the trends and brands that are setting new standards in fashion and function.
Ben Chapdelaine
The Rise of Premium DTC Socks
Socks are no longer an afterthought. Bombas, Stance, and Ondo are elevating the category through comfort, culture, and innovation.
John Fisher
The Growing Trend of Resort-wear
Resort wear is surging. Farm Rio, Tropic of C, and Orlebar Brown are leading with bold style and sustainability.
John Fisher
Resurgence of Y2K in Fashion
How nostalgia, social media, and brand strategy revived Y2K fashion into a full-blown cultural movement.
John Fisher
The Uncertain Future of De Minimis Tariffs for E-Commerce
An in-depth look at the de minimis tariff delay and what it means for DTC brands relying on global shipping.
Ben Chapdelaine
The Corporatization of 'Outdoor' Apparel
How styles like the vest have evolved from outdoor gear to corporate essentials.
John Fisher
The New Tariff Landscape: Challenges & Strategies for DTC Brands
A deep dive into how rising tariffs and the end of the de minimis rule are affecting DTC brands and the strategies they can use to stay competitive.
Ben Chapdelaine
Resurgence of the Iconic Samba Shoe
The Adidas Samba’s revival shows how nostalgia and smart branding fuel lasting demand.
John Fisher
Q5 2024 in Review: Key Insights and Takeaways for Retailers
What Q5 2024 taught us about retail agility, consumer behavior, and strategic success
Ben Chapdelaine
Bringing Oz to Life: Exploring the Impact of Wicked’s Brand Partnerships
A look at the standout brand collaborations that brought Wicked’s iconic story into fashion, beauty, and home décor
Ben Chapdelaine
Q4 Year-Over-Year: Balancing Discounts and Revenue Growth
Uncover how targeted discounts and premium pricing fueled DTC revenue in a competitive Q4.
Ben Chapdelaine
Planning 2025: A Tactical Guide for DTC Brands
Download our data-backed guide to answer the biggest planning questions for 2025—pricing, promotions, product launches, and more.
Ben Chapdelaine
BFCM 2024: How Extended Discounts Redefined Retail Success
Explore how brands leveraged extended promotional windows to achieve record-breaking sales during BFCM 2024.
Ben Chapdelaine
Graphic Apparel Renaissance
We studied the resurgence of graphic apparel, its rise in e-commerce and retail, and how brands like Abercrombie, Tilly’s, J.Crew, and Madewell are leading the way with licensed and vintage-inspired designs.
John Fisher
BFCM 2024: Early Promotions
Reviewing the first wave of Black Friday promotions and their implications for the rest of the holiday shopping season.
Ben Chapdelaine
Inside the Top-Performing BFCM Email Strategies
Discover how email outreach strategies drive revenue during Black Friday and Cyber Monday
Ben Chapdelaine
Top Promotion Categories: Fourth Quarter 2024
Taking a look at the top e-commerce promotion categories so far this holiday season.
John Fisher
Inside Early BFCM Discount Trends: A Category-by-Category Breakdown
An analysis of early discount trends in Apparel, Beauty, and Home categories, highlighting strategic approaches as brands prepare for Black Friday and Cyber Monday.
Ben Chapdelaine
Staying Power of Quiet Luxury
Ultra high-end brands are capitalizing on a more wealth-curious consumer base to drive sales and e-commerce growth.
John Fisher
Scented Innovation: How Modern Brands are Transforming the Candle Industry
From artisanal craftsmanship to scent diffusion technology, learn how today’s candle brands are shaping the future of home fragrance.
Ben Chapdelaine
Graza's Olive Oil Revolution
How Graza's entry to the olive oil market has recalibrated consumers' price and quality expectations, while educating many on the product's versatility
John Fisher
The DTC Evolution of Golf Retail
Golf presents growing opportunity for new DTC brands, as traditional players start to see softer earnings.
John Fisher
Mini-Report: The Clean Beauty Market - Insights from DIME Beauty
This report explores the rapid rise of the clean beauty industry, highlighting how DIME Beauty is capitalizing on the growing demand for safe, transparent, and effective skincare products.
Ben Chapdelaine
Mini-Report: The Creatine Revolution - A $1 Billion Market and Rising
This article analyzes the booming creatine supplement market, showcasing how brands like Transparent Labs are driving and benefiting from the market's rapid expansion.
Ben Chapdelaine
BFCM 2024 Insights
Download our data-backed playbook on Black Friday and Cyber Monday trends from 2021–2024.
Ben Chapdelaine
Mini-Report: The Row valued at $1B - will it deliver?
Ultra-luxury fashion brand, The Row, raised signifcant capital from notable investors; we dive into the data to understand whether or not the business can deliver for its backers long-term.
John Fisher
Mini-Report: Bluey - a global phenomenon
How Bluey's popularity is driving sales across different retail channels and impacting the children's merchandise market
Ben Chapdelaine
Who's next? How startups are adopting Alo Yoga's winning strategies
How are startups are mimicking brands like Alo Yoga to achieve success
Ben Chapdelaine
DTC Luggage Disruption
We studied the rapid growth of DTC luggage brands, their impact on traditional players, and the challenges new entrants face in a competitive and evolving market.
John Fisher
Water Bottle Wars
Explore the competitive landscape of reusable water bottles, highlighting brands like Stanley, Owala, HydroJug, BrüMate, and Corkcicle, focusing on product innovation, market share shifts, and social media-driven trends.
Ben Chapdelaine & John Fisher
Turbulence outside: how outdoor industry players are struggling against market headwinds while others find pockets of profit
Since the pandemic, the outdoor industry has faced significant headwinds, leading to widespread sales declines and operational challenges. Once buoyed by a surge in consumer participation, the market has since experienced a notable contraction, with over half of independent outdoor specialty retailers reporting decreases in sales in 2023.
John Fisher
How Ridge’s golden Cybertruck giveaway drove millions in revenue
In August, Ridge Wallets took their customer engagement to a new level with a jaw-dropping promotion: a golden Cybertruck, Hennessey Velociraptor, or $100,000 giveaway.
Ben Chapdelaine