Beyond the Beach: Swimwear Trends for 2025
Why Swimwear is More Than Just Beachwear in 2025
The global swimwear market is evolving fast—valued at $21.22 billion in 2024 and on track to top $30 billion by 2032. But this growth isn’t just about warmer weather or travel demand. It’s about how swimwear is being reimagined.
In 2025, swimwear isn’t just for the beach. Consumers want pieces that fit their bodies, align with their values, and transition through their day. From recycled fabrics to versatile silhouettes, brands are stepping up to meet these expectations.
This report breaks down six key trends defining the year—and highlights three standout brands leading the charge.
Key Swimwear Trends for 2025
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Sustainability Stays Front and Center - Recycled fabrics and low-waste production are no longer nice-to-haves—they're the baseline for modern swimwear.
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Versatility is a Must - Shoppers want pieces that move with them—from poolside to street style. Think bralette tops and one-pieces styled under a jacket.
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Prints that Pop - From florals to animal prints, bold patterns are helping brands stand out—and rack up shares and saves online.
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Cut-Outs Catch Eyes - Asymmetry and strategic cut-outs are refreshing the classic one-piece, adding edge without sacrificing coverage.
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High-Waisted is Here to Stay - Flattering and supportive, high-waisted bottoms remain a staple in most collections.
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Color Takes the Lead - From pastel palettes to neon brights, 2025 is all about options that match your mood and your style.
Andie Swim: Redefining Fit and Function
Andie Swim is rethinking what swimwear can be—with fit, function, and real-body confidence at the core. With sizes ranging from XXS to 3XL (including long torso options), Andie isn’t just scaling patterns—it’s redesigning them. That kind of detail shows up in the fit, and customers notice.
Their personalized fit quiz and video guides bring clarity to online shopping, while a mix of bold prints and smart design keeps things stylish without compromising on comfort. Whether you're swimming laps or lounging poolside, these suits are built for the real way people move.
Key Drivers of Success
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Fit-First Design Powers Confidence - Instead of scaling standard suits, Andie re-engineers patterns across sizes—including long torso cuts—to make sure each suit flatters.
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Tech-Enhanced Shopping Experience - Fit quizzes and video guides help shoppers feel confident buying swimwear online—no dressing room required.
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Prints with Personality Elevate the Experience - Andie’s florals, abstracts, and bold color pairings bring individuality to every suit—and tap into the rise of expressive, statement swimwear.
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Inclusive Imagery Builds Brand Trust - By featuring models of all ages, sizes, and skin tones, Andie makes sure its customers see themselves reflected in the brand.
Andie Swim Product Performance
Share of Catalog, Sales, and Revenue by Product Category
Andie’s long torso styles make up just over 10% of their catalog—but drive nearly 22% of revenue. It’s proof that thoughtful fit can have big returns, both in customer loyalty and in performance.
Summersalt: Where Style Meets Sustainability
Summersalt stands out by mixing form and function with real purpose. The brand has carved out a space for swimwear that feels polished, planet-friendly, and confidence-boosting. Whether it’s their iconic Sidestroke or a versatile black one-piece, every suit is designed to move with you—from lounging poolside to hopping on a plane.
Summersalt’s swimwear doesn’t just look good—it’s built on sustainability, comfort, and smart design choices that reflect what shoppers actually want: a great fit and a brand that gets it.
Key Drivers of Success
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Sustainable Materials Meet Elevated Style - Summersalt builds with purpose—using recycled fabrics and ethical production—without sacrificing design. Their aesthetic is clean, modern, and planet-conscious, aligning directly with the sustainability-first mindset shaping 2025.
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Fit and Function Come Standard - Summersalt’s suits are made to move. Supportive fits, compression fabrics, and performance-driven materials make them ideal for active lifestyles and travel.
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Iconic Design That Leads Sales - The Sidestroke’s asymmetrical cut isn’t just memorable—it’s a top performer. It embodies the cut-out trend and proves that a single silhouette can carry both style and brand recognition.
Summersalt Swimwear Performance
Monthly Revenue Share: Sidestroke vs. Other Swimwear (October 2024 - March 2025)
Sidestroke suits alone drive 11–15% of Summersalt’s monthly swimwear revenue—but the bigger story is how the brand aligns with today’s shoppers: sustainable materials, thoughtful fit, and pieces that make women feel like their best selves.
LSPACE: Versatility and Lifestyle in Swimwear
LSPACE channels the ease and energy of coastal living into everything they make. Known for swimwear that pulls double duty—breezy enough for the beach, polished enough for brunch—the brand has become a favorite for customers looking to simplify their wardrobe without sacrificing style.
Whether it’s a bralette top, high-waisted bottom, or one-piece styled under a jacket, LSPACE delivers on 2025’s core demand for flexibility. Their product pages even offer full outfit recommendations, making styling feel seamless and shoppable.
Key Drivers of Success
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Versatility Is Built Into the Assortment - LSPACE’s catalog leans into flexibility, with mix-and-match sets, convertible cuts, and elevated basics that take shoppers from sand to street with ease.
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Outfits That Style Themselves - Outfit suggestions on product pages take the pressure off shoppers and double down on LSPACE’s lifestyle-first brand identity.
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Lifestyle-Driven Positioning Pays Off - With strong representation across swimwear, casualwear, and dresses, LSPACE has carved out a year-round role in customers' closets—not just a spot in their vacation suitcase.
LSPACE’s category mix tells the story clearly: this isn’t just swimwear. It’s a full lifestyle offering that reflects how consumers want to dress in 2025—stylishly, comfortably, and with less effort.
Wrapping Up: Key Insights from the 2025 Swimwear Landscape
The 2025 swimwear market isn’t just about swim—it's about storytelling, lifestyle, and values-driven design. The brands that win are the ones that meet customers where they are and design for the way they actually live.
Key Takeaways:
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Sustainability isn’t a trend—it’s the standard. Brands like Summersalt and Andie are embracing recycled materials and low-waste production, reflecting consumer demand for eco-conscious design.
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Versatility drives value. LSPACE’s success with day-to-night pieces and outfit-ready suggestions shows that swimwear must work beyond the beach.
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Inclusive design is now table stakes. From Andie’s fit-first approach to Summersalt’s diverse size range, brands are proving that thoughtful, body-inclusive design fuels both loyalty and revenue.
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Hero products create lasting brand equity. The Sidestroke’s sustained performance for Summersalt is a reminder that one iconic style can carry a brand forward—if it’s distinctive, well-made, and well-marketed.
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Self-expression sells. Prints, color, and cut-outs aren’t just decorative—they’re a direct line to how consumers want to feel in their suits: confident, unique, and seen.
As the category continues to evolve, the strongest brands will be those that blend function with feeling—offering not just swimwear, but something that resonates far beyond the water.