Mini-Report: The Clean Beauty Market - Insights from DIME Beauty

The Rise of Clean Beauty: A Transforming Market

As consumers grow increasingly mindful of the ingredients in their skincare products, the clean beauty movement has rapidly evolved into a multi-billion-dollar industry. Demand for transparency, combined with the influence of social media and wellness culture, has led brands to embrace natural and safe skincare ingredients.

This surge reflects a broader shift toward healthier, eco-conscious lifestyles, fundamentally reshaping the beauty industry. As a result, the rapid growth of clean beauty has compelled many brands to develop product lines that align with these principles.

Building Consumer Confidence

Since the clean beauty industry lacks formal regulations, third-party certifications are key to ensuring product safety and ingredient transparency.

Certifications like EWG VERIFIED®, Leaping Bunny, and COSMOS Organic provide consumers with trusted standards, offering reassurance about the safety, sustainability, and cruelty-free practices behind the products they use. These certifications guide conscious consumers toward ethical beauty choices that align with their values.

DIME Beauty: A Clean Beauty Success Story

DIME Beauty, founded in 2018 by Baylee Relf and her husband Ryan, is a clean skincare brand that emphasizes safe, effective products with an ingredient-first approach. As a Master Esthetician, Baylee recognized the need for personalized skincare solutions that cater to various skin types and ages.

DIME offers a range of products across skincare, body care, fragrance, and beauty, all certified by EWG VERIFIED® for transparency and safety, delivering results for consumers seeking high-quality, skin-conscious solutions.

DIME’s emphasis on clean beauty has significantly contributed to its success, driving an impressive 18% average monthly sales growth over the past 14 months.

The DIME Exclusive Flawless System offers a clean beauty skincare routine designed to cleanse, exfoliate, and hydrate with cruelty-free ingredients. Free from harmful chemicals, the system includes popular products such as the Gentle Jelly Cleanser and Whipped Exfoliating Mask.

The Dewy Day Cream by DIME is a clean beauty moisturizer that deeply hydrates and reduces signs of aging using safe, non-toxic ingredients. Its antioxidant-rich formula replenishes and balances the skin without harmful chemicals like parabens or sulfates, making it ideal for all skin types. Additionally, each ingredient is rated on the safest end of the EWG spectrum, ensuring transparency and safety.

DIME Beauty Dewy Day Cream Moisturizer is a best-selling product, driving consistent sales over the past 14 months.

Clean Beauty’s Future: Innovation and Growth Ahead

The clean beauty sector is set for continued expansion, with brands like DIME Beauty leading the charge. As transparency and sustainability become non-negotiable for consumers, innovation will be key to maintaining momentum. Brands that embrace these values will not only thrive but also help define the future of the beauty industry.