Why Not a Saree?✨ In a world where everyone's going with the crowd, be the one who walks with purpose. While all were dressed in sportswear, she chose to break the trend—with timeless elegance. An authentic handloom saree, worn not just as tradition, but as a bold choice. Yes - our latest Pittala Sutaluga - a navy blue single cotton saree with magenta border, woven in Padmanabhapur village of Ganjam, with running blouse piece. And a sleek smart magenta Sambalpuri Bandha Cotton sleeveless blouse, with elastic technology at back to fit every body size, to go with it! Crafted with heritage. Draped with confidence. Conceptualised & shot beautifully by the talented students of KSMC, this ad challenges stereotypes and celebrates the power of standing out. The Lovely Saree Marathon girl: @sreepriya_parida Our talented Ksmc Interns: @_.saumik._ @praptiii_.08 @damiyanti123 @pratik_.justin @official_shruti.sinha The Awesome Videographer: @prith.pective_ Creative Collaboration with @ksmcbbsr Strength in Tradition, Grace in Motion #WhyNotASaree #Utkalamrita #BreakTheTrend #WearYourRoots #HandloomWithPride #KSMCxUtkalamrita