Can you tell if your Odisha Handloom saree is real or not? In a world flooded with machine-made replicas, it’s time to sharpen your eye and honour the true art of our weavers. This reel breaks down the key signs to spot an authentic handloom saree—from the weave patterns to the texture, borders, and GI tags. You must follow the points to avoid any confusion while making your purchase. ✅The borders will have tiny holes in Odisha handloom sarees. ✅The front and back ikat (tie & dye) part of sarees will be exactly the same. ✅A real ikat saree will have loose threads at the back of aanchal of the saree. ✅ You must look for authenticity marks such as: ✔️Firstly check for handloom mark. ✔️Secondly look for certificate of Authorised User (AU) of handloom related Gi Tags and ✔️Thirdly ‘India Handloom Brand’ (IHB) Certificate if the company has received, it is also an authentication mark. Let’s not just wear sarees, let’s wear stories woven by real hands. Watch, learn, and buy responsibly. #OdishaHandloom #KnowYourSaree #RealVsFake #HandloomNotPowerloom #SupportWeavers #Utkalamrita #SareeWithSoul #AuthenticOdishaWeaves #SareeTips #HandloomAwareness #MadeInOdisha
utkalamrita.com
Apr 19, 2025Instagram
Homepage change from Utkalamrita
utkalamrita.com
Apr 19, 2025Homepage
Beginning of wonderful journey of Jewel of India Season 2 with Amazing Anita Contestant No-16 presented by Narifirstindia ..Heartful thanks to @aiktasharmaofficial & Team … Grateful to @utkalamrita for this beautiful Odisha Handloom designer suit to represent in National level… Atlast but not the least My greatest support system My dear husband & my family 💕🙏💕
utkalamrita.com
Apr 18, 2025Instagram
Not every saree labeled “handloom” truly is. At Utkalamrita, we believe awareness is empowerment. As a customer, knowing what you’re investing in matters. From identifying authentic weaves to understanding the soul behind every thread — we urge you to ask questions, seek origins, and celebrate genuine craftsmanship. Let’s honour our weavers by valuing their art the right way. Buy mindfully. Choose authenticity. Support real handlooms. #KnowYourWeave #HandloomAwareness #AuthenticHandloom #Utkalamrita #SareeWithSoul #BuyReal #SupportArtisans #MadeInOdisha #SareeNotSari #OdishaHandloom
utkalamrita.com
Apr 17, 2025Instagram
🚀 Rooted in Culture, Rising with Purpose!🎤 We’re honored to welcome Amrita Sabat and Dr. Anita Sabat, the visionary duo behind Utkal Amrita, to Founder’s Mic – Growth Lab!🌿✨ From reviving Odisha’s rich cultural legacy to building a platform that celebrates heritage through innovation, their journey is a testament to passion-driven entrepreneurship. 🔥 Discover how storytelling, sustainability, and social impact come together to create a movement! 📅 4th May 2025, Sunday ⏰ 11 AM 📍 Studio 44, Bhubaneswar 🎟 Tickets on @districtupdates 📞 Book your slot: +91 98616-37566 Don’t miss this soulful session with the torchbearers of Odisha’s cultural renaissance! 🌸📖 #FoundersMic #GrowthLab #UtkalAmrita #CulturalEntrepreneurship #OdishaHeritage #StartupIndia #FromRootsToRise #Studio44
utkalamrita.com
Apr 17, 2025Instagram
Homepage change from Utkalamrita
utkalamrita.com
Apr 16, 2025Homepage
Welcoming the Odia New Year with style, grace & tradition 🌸✨ Team Utkalamrita celebrated Pana Sankranti at our shop — marking new beginnings, positive energy, and deep-rooted pride in our culture. With the healthy and nutritious drink Panaa made by our team mates Namita & Sasmita! Our pana had ingredients like woodapple pulp, coconut, black pepper powder, Rasagola, banana, mango, water, sugar & more. Here’s to a year of vibrant weaves, meaningful stories, and celebrating Odia heritage like never before. 🌿💫 #PanaSankranti #OdiaNewYear #TeamUtkalamrita #UtkalaDibasa #OdiaAsmita #HandloomLove #SareeNotSari #CelebrateWithUtkalamrita #OdiaTradition #MadeInOdisha
utkalamrita.com
Apr 15, 2025Instagram
🎥 Sneak Peek Alert! Here’s a glimpse into an inspiring conversation of Ms. Amrita Sabat, Director of Sabat Exports Pvt. Ltd. with KD Sushma, famous exporter & motivational speaker from Maharashtra, where tradition meets global ambition! From building a saree export startup from scratch to empowering Odisha handlooms on the world stage — this podcast is all heart, hustle, and heritage. Full episode dropping soon. Stay tuned! #PodcastPreview #AmritaSabat #SareeExports #HandloomHeritage #Utkalamrita #ComingSoon #WomenInBusiness #GlobalSareeJourney #OdishaToTheWorld #SabatExports
utkalamrita.com
Apr 15, 2025Instagram
Rooted in tradition, styled for today ✨ Introducing 5 handpicked *Khandua cotton fabrics* from our latest edit — where every weave tells a story and every thread celebrates Odisha’s timeless artistry. Which one are you adding to your collection? 1. Flower Bandha on Black – classic elegance in contrast 2. Navy Blue Paper Design – edgy and contemporary 3. Coffee Phula Bandha – subtle, earthy, and sophisticated 4. Green Flower Design – fresh vibes, heritage soul 5. Maroon Tribals with Fish Lines – storytelling in every weave Own a piece of tradition, reimagined for your wardrobe. Explore now and pick your favourite! 🌿 #Utkalamrita #KhanduaCotton #OdishaWeaves #HandloomLove #FabricOfIndia #SareeNotSari #KhanduaLove #TextileTreasures
utkalamrita.com
Apr 12, 2025Instagram
Why Not a Saree?✨ In a world where everyone's going with the crowd, be the one who walks with purpose. While all were dressed in sportswear, she chose to break the trend—with timeless elegance. An authentic handloom saree, worn not just as tradition, but as a bold choice. Yes - our latest Pittala Sutaluga - a navy blue single cotton saree with magenta border, woven in Padmanabhapur village of Ganjam, with running blouse piece. And a sleek smart magenta Sambalpuri Bandha Cotton sleeveless blouse, with elastic technology at back to fit every body size, to go with it! Crafted with heritage. Draped with confidence. Conceptualised & shot beautifully by the talented students of KSMC, this ad challenges stereotypes and celebrates the power of standing out. The Lovely Saree Marathon girl: @sreepriya_parida Our talented Ksmc Interns: @_.saumik._ @praptiii_.08 @damiyanti123 @pratik_.justin @official_shruti.sinha The Awesome Videographer: @prith.pective_ Creative Collaboration with @ksmcbbsr Strength in Tradition, Grace in Motion #WhyNotASaree #Utkalamrita #BreakTheTrend #WearYourRoots #HandloomWithPride #KSMCxUtkalamrita
utkalamrita.com
Apr 11, 2025Instagram
5 fresh Sambalpuri cotton fabrics just dropped – and trust us, they’re absolute steal deals! 🌿✨ Perfect for summer styles, everyday elegance, and handcrafted with love from the looms of Odisha. Here’s what’s new: 1. Odia Alphabet Blue Teal Sambalpuri Cotton (Fabric) [Images 1 - 4] 2. Maa Red Maroon Sambalpuri Cotton (Fabric) [Images 5 - 8] 3. Mustard Thikiri Sambalpuri (Fabric) [Images 9 - 12] 4. Green Nartaki Sambalpuri Cotton (Fabric) [Images 13 - 16] 5. Golden Macha Hansa Sambalpuri Cotton (Fabric) [Images 17 - 20] And here’s the best part – they’re all part of our Utkaliya Sale! Get FLAT 30% OFF on your favorites using code UTKAL30 at checkout. Celebrate Utkala Dibasa and Pana Sankranti the most stylish way – with authentic handlooms that tell a story. 🧵💛 #UtkaliyaSale #SambalpuriCotton #OdishaWeaves #Flat30Off #Utkalamrita #UtkalaDibasa #HandloomLove #StealDeal #CottonSeason
utkalamrita.com
Apr 9, 2025Instagram
At Utkalamrita, we believe in celebrating authenticity over algorithms. In a world taken over by trends like Ghibli-style AI-generated images, our Managing Director, Amrita Sabat, shares why we chose not to follow the crowd. While we admire the magical worlds of Hayao Miyazaki, we also deeply respect the years of passion, effort, and imagination that went into creating those masterpieces. Just like Studio Ghibli’s art, every handloom saree we bring to you is crafted with love, tradition, and the hands of real artisans. Our weaves carry generations of legacy — not pixels, not shortcuts. Because originality isn’t just a choice — it’s our identity. *Video Clips Used Are of Ghibli Studios* #Utkalamrita #AuthenticityMatters #OriginalNotAI #HandloomStories #OdishaWeaves #AmritaSabat #SayNoToCopy #SareesWithSoul #StudioGhibli #HandloomLove #ArtWithIntegrity
utkalamrita.com
Apr 8, 2025Instagram
Drape yourself in devotion. Embrace the heritage of Khandua. Khandua Saree—a sacred weave from Odisha, embodies centuries of devotion and artistry. This exquisite handloom received its Geographical Indication (GI) tag on 2006, under application number 136, recognizing its unique cultural significance. Originating in the 12th century, Khandua sarees are traditionally woven in Cuttack district. They hold profound religious importance, being integral to the rituals of Mahaprabhu Shree Jagannatha at the Puri temple. The saree's motifs—such as stars, temples, conch shells, the Konark wheel, and lotus flowers—are intricately woven, each symbolizing aspects of love and nature. Verses from **Poet Jayadeva’s Gita Govinda are also artistically incorporated, adding a poetic dimension to the fabric. This month, we honor Odisha's handloom legacy through our series on GI-tagged weaves. Discover the divine elegance of the Khandua saree and other traditional weaves at www.utkalamrita.com. Enjoy a flat 30% discount during our "Utkaliya Sale" with the code UTKAL30 exclusive only at www.utkalamrita.com. #khanduasaree #odishahandloom #gitagged #utkalamrita #handloomheritage #sustainablefashion
utkalamrita.com
Apr 8, 2025Instagram
Celebrate the soul of Odisha in every thread ✨ This Pana Sankranti, immerse yourself in the rich tapestry of tradition with Utkalamrita’s Utkaliya Sale! Enjoy a FLAT 30% OFF on our finest Odisha handlooms – from timeless Khanduas to elegant Bomkais. Use code UTKAL30 at checkout and make your festivities extra special. The minimum purchase value should be INR 2000/- Let your celebration be as vibrant as your saree. Shop now and wear your heritage with pride! #UtkaliyaSale #UtkalaDibasa #PanaSankranti #OdishaHandlooms #Utkalamrita #CelebrateWithWeaves #SareeStories #HandwovenElegance
utkalamrita.com
Apr 7, 2025Instagram
Embrace tradition. Wear art. Celebrate heritage. Habaspuri Saree—a timeless weave from the heart of Kalahandi, Odisha, embodies the rich cultural tapestry of its origin. This exquisite handloom received its Geographical Indication (GI) tag in 2012, under application number 219, recognizing its unique craftsmanship and heritage. Originating from the village of Habaspur, this traditional saree was once a cherished bridal attire among local communities. The weavers employ natural dyes extracted from indigenous sources: - Matha from Bahada for subtle hues - Deep brown from Khair - Soft brown from Bija - Rich red from Bakuli Adorned with motifs of fish, tortoises, and tribal art, each Habaspuri saree narrates stories of nature and tradition. The intricate designs and earthy tones make it more than just a garment—it's a piece of heritage reimagined. This month, we celebrate Odisha's handloom legacy through our series on GI-tagged weaves. Explore the elegance of the Habaspuri saree and other traditional weaves at www.utkalamrita.com. Enjoy a flat 30% discount during our "Utkaliya Sale" with the code UTKAL30 exclusively only at www.utkalamrita.com. #habaspurisaree #odishahandloom #gitagged #utkalamrita #handloomheritage #sustainablefashion
utkalamrita.com
Apr 7, 2025Instagram
On this auspicious occasion of Ram Navami, we bring you part-6 of the GI Tag series: Pattachitra, an ancient art form from Odisha, has been cherished for centuries for its intricate storytelling and vibrant depictions of mythological narratives. This exquisite craft received its Geographical Indication (GI) tag in March 2008, under application number 88, recognizing its unique cultural significance. "A canvas of heritage… a saree of legends… Pattachitra—the art that breathes life into fabric." "For centuries, Odisha’s master artists have painted devotion onto patta, using natural colors like sindoor for red, hingula for orange, hartal for yellow, sankha for white, and lamp-black for black, all applied with Kaintha gum." "Every stroke tells a story—Radha-Krishna’s divine love, the valor of the Mahabharata, the epic of Ramayana, and the mysticism of Lord Jagannath." "Now, this timeless art adorns sarees, stoles, and dupattas—woven with care, painted with passion, and preserved with tradition." "A Pattachitra saree isn’t just an attire—it’s an heirloom, a tapestry of devotion, a masterpiece of Odisha’s artistic soul." This month, join us in celebrating Odisha's handloom legacy through our information reel series focused on GI-tagged weaves. Explore the elegance of Pattachitra and other traditional weaves at www.utkalamrita.com. Enjoy a flat 30% discount during our "Utkaliya Sale" with the code UTKAL30 exclusive only @www.utkalamrita.com #utkalamrita #odishaweaves #pattachitraart #ramnavami
utkalamrita.com
Apr 6, 2025Instagram
✨ Celebrating Excellence & Elegance! ✨ On the sacred occasion of Ashoka Ashtami, Sai Sibani Kar of Kar and Brothers (Bikalananda Kar's Rasagola) was honoured with the Business Eminence Award 2025, presented by Dharitri and OrissaPOST, for her outstanding contribution to business and enterprise. 🏆 The award was presented by Hon’ble Deputy CM of Odisha Shri Kanak Vardhan Singh Deo and Shri Biraja Prasad Rout, Founder of Biggies Burger, in the esteemed presence of 🔹 Shri Tathagata Satpathy, Editor, Dharitri & OrissaPOST 🔹 Smt. Adyasha Satpathy, CEO, Dharitri & OrissaPOST Sai Sibani Kar shined in a gorgeous Odia Akhyara (Alphabet) Kandhua Pata Silk Saree, a masterpiece from the collection of @utkalamrita — a true blend of culture, craftsmanship, and confidence. 💫 🙏 Heartfelt thanks to our supporters, well-wishers, and customers who continue to sweeten our journey. #BusinessEminenceAward2025 #BikalanandaKarRasagola #SaiSibaniKar #KarAndBrothers #UtkalAmrita #OdishaHandloom #KandhuaPata #OdiaBarnabodha #AshokaAshtami #WomenInBusiness #OrissaPOST #Dharitri #OdishaPride
utkalamrita.com
Apr 5, 2025Instagram
All about Our Odisha Dibasa celebration in Bangalore Again heart full of thanks to each member of @ebop_official team . And this beautiful saree I am wearing from @utkalamrita . . #bangaloreshows #odiasinbangalore #odishaday #bangalore #utkaladibasa #ghamaghot #moviepremiere #moviepromotion #ollywood #arpitachaudhary #starnight #bangaloreshows #krishnasahoo #emcee #femaleemcee #celebrityemcee #missindia #rajaqueen2021
utkalamrita.com
Apr 5, 2025Instagram
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