💡Particl Free Plan, plus Ray-Bans and On Running

      February 26, 2025

      AI is becoming a bigger part of how brands engage with customers, from smart shopping recommendations to wearable tech that integrates seamlessly into daily life. In this edition, we’re diving into how Ray-Ban’s Meta AI Glasses are shaping the future of AI-powered consumer products—backed by a Super Bowl campaign and a 60% YoY revenue surge.

      We’re also covering On Running’s explosive growth, fueled by a shift to maximalist cushioning and strategic branding moves that are positioning it as a serious competitor to the likes of Hoka and New Balance. Plus, Particl just launched a free plan—giving brands, analysts, and operators access to pricing, trends, and marketing assets at zero cost.

      -John Fisher & Ben Chapdelaine

      AI-DRIVEN CUSTOMER JOURNEYS

      How the Ray-Ban Meta Glasses are shaping the future of AI in consumer products

      Ray-Ban Email Campaign

      AI is reshaping customer experiences, and Ray-Ban Meta AI Glasses are a prime example. These smart glasses integrate voice-activated assistance, real-time image analysis, and hands-free communication, making AI more intuitive in daily life. With a 12 MP camera and five-microphone array, users can take photos, record videos, make calls, and get instant information with voice commands—mirroring how AI is personalizing shopping experiences.

      By combining photography, communication, and AI-driven insights into a single device, the glasses reduce the friction of switching between apps and devices. Future advancements in augmented reality (AR) could take this further, enabling virtual try-ons or interactive shopping overlays that merge digital and physical experiences. However, data privacy and AI transparency will be critical as customers demand more control over their information.

      Source: Particl

      Ray-Ban’s Super Bowl ad campaign, featuring Chris Hemsworth, Kris Jenner, and Chris Pratt, introduced Meta AI glasses to a massive audience, followed by a targeted email campaign to reinforce engagement—something Particl can now track with marketing assets across most brands. The impact is clear: Ray-Ban’s online revenue surged 60% YoY in Q4 2023-24, driven by these AI-powered glasses. As wearable tech evolves, integrating AI into everyday products will continue shaping how brands engage customers—provided they balance innovation with trust and usability.

      Learn more with Particl here - JF

      PARTICL PLANS

      We recently launched a free plan - no credit card required

      Good news for brands and e-commerce pros: Particl now offers a free plan with access to pricing & discount data, trends, a marketing asset library, and more—all with no credit card required. 

      Source: Particl

      With 50 company views included per user, you can explore real-time market trends and see how competitors are positioning their products—all for $0/month. Whether you're a startup, analyst, or just curious about data-driven insights, now’s the time to try Particl for free.

      Try Particl for free here -JF

      BRAND SPOTLIGHT

      On Running continues to demonstrate impressive results

      On Running Email Campaign

      On Running is rapidly expanding, with $2.04 billion in net sales in 2023 (a 55% YoY increase) and a 32.3% revenue surge in Q3 2024. A key driver? The brand’s pivot to maximalist cushioning, seen in models like the Cloudmonster and Cloudsurfer, which offer plush comfort while maintaining On’s signature responsiveness—mirroring the success of Hoka.

      The Cloudmonster debuted in 2023 as On’s first truly cushioned shoe, followed by the Cloudsurfer 7, which introduced CloudTec Phase cushioning for a softer, smoother ride. This shift boosted DTC sales to 46.2% of revenue in Q4 2023, while On’s apparel segment grew to 4.2% of total sales.

      Source: Particl

      Beyond product evolution, strategic branding has fueled demand. High-profile campaigns, Olympic partnerships, Zendaya collaborations, and new flagship stores in NYC and Chicago have reinforced On’s premium image. Particl data above shows a positive trend in 2024 and YTD 2025 - our team will continue to monitor the running brand's growth as it continues to push its competitors like Hoka and New Balance.

      Learn more with Particl here - JF

      If you have any feedback on today's newsletter, please respond to this email; we read each reply individually.

      Written by John Fisher & Ben Chapdelaine

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