💡Outdoor apparel in the office and Valentine's Day

      February 12, 2025

      Outdoor apparel is now a boardroom staple. Patagonia and Arc'teryx vests and jackets have moved beyond technical wear, becoming must-haves in finance and tech. Their success isn’t just a trend—functionality, quality, and versatility make them a lasting part of modern workwear.

      Meanwhile, Valentine’s Day is a key moment for jewelry brands. Red and heart-themed pieces surge in demand, with Catbird's data showing red jewelry sales jump from 1% to 9% of daily revenue pre-holiday. Personalization and clear shipping deadlines are essential in converting shoppers, making customization and last-minute fulfillment major revenue drivers.

      -John Fisher & Ben Chapdelaine

      MAIN STORY

      The Corporatization of 'Outdoor' Apparel

      Patagonia and Arc'teryx have long been staples for hikers, climbers, and skiers—but now, they’re just as likely to be spotted in corporate offices as on the trails. What started as a niche trend has become a lasting shift, with vests and jackets from these brands becoming go-to choices for finance, tech, and consulting professionals.

      Source: Business Insider - Jared in Silicon Valley

      Unlike fleeting fashion fads, their corporate appeal is built on functionality, quality, and versatility—making them a natural fit for modern workwear. With demand remaining steady and new product lines catering to lifestyle consumers, this trend shows no signs of slowing down.

      Read the full report here for a deep dive into how these brands have infiltrated professional settings and what sales data tells us about their staying power - JF

      VALENTINE'S DAY

      V-Day and its impact on Red colored sales

      Valentine’s Day is a major sales driver for the jewelry industry, with consumers seeking meaningful, lasting gifts. One standout trend? The surge in demand for red jewelry.

      Data from Catbird shows that the share of red jewelry sales increases from a daily average of 1% to 9% in the lead-up to the holiday. For DTC brands, offering color-driven collections tied to Valentine’s Day can be a powerful revenue driver.

      Beyond color trends, personalization and clear shipping deadlines are critical in converting shoppers. Catbird effectively highlights order cutoffs for personalized jewelry, standard shipping, and next-day delivery, ensuring customers feel confident their gifts will arrive on time. This transparency is key to capturing last-minute buyers who may otherwise hesitate to purchase.

      Personalization—whether through engravings, birthstones, or unique designs—adds an extra layer of thoughtfulness, making each gift feel even more personal and reflective of the relationship.

      For DTC brands, a winning Valentine’s strategy is clear: feature products that align with the holiday (such as red and heart-themed designs), emphasize personalization options, and communicate shipping deadlines effectively. As market share becomes more competitive, brands that fine-tune their messaging, inventory, and fulfillment will be best positioned to maximize sales.

      Stay informed with Particl -BC

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      Written by John Fisher & Ben Chapdelaine

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💡Outdoor apparel in the office and Valentine's Day

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