SPANX | Particl Company Profile

SPANX launched its new SPANXsmoothu2122 OnForm Collection on March 26, 2025, aiming to expand its shapewear offerings. The product release was promoted via email. The SPANXsmoothu2122 OnForm Bike Short, 6" saw a sales increase from $680 on March 25th to $1768 on March 26th, a 160% increase coinciding with the launch.

Analyzing the performance of the SPANXsmoothu2122 OnForm collection reveals mixed results. The SPANXsmoothu2122 OnForm Bike Short, 6" experienced a significant sales surge, while the SPANXsmoothu2122 OnForm Cami Bodysuit, 6" saw sales plummet to $0 on the launch date, after averaging $384 in sales the previous days. The Bike Short's sales rank improved from 188 to 99, indicating increased customer interest, while the Cami Bodysuit's rank fell to 394. This suggests that while the collection launch may have driven traffic, specific product preferences heavily influenced sales outcomes.

SPANX relaunched its Spring Collection on March 25, 2025, featuring new colors and designs across its product lines, aiming to refresh its seasonal offerings. The relaunch included SMS channels to broaden its reach. The AirEssentials Pique Sleeveless Mockneck Jumpsuit saw a notable performance, consistently ranking among the top products, with sales reaching $31.1k on the relaunch date.

Analyzing the top products data reveals specific trends around the relaunch. The SPANX AirEssentials Pique Sleeveless Mockneck Jumpsuit maintained its top ranking, indicating strong customer demand, while the SPANX AirEssentials Half-Zip Jumpsuit saw a sales increase from $3.6k on March 24 to $5.9k on March 25, a 65% increase coinciding with the relaunch. Conversely, the SPANXsupersmooth Stretch Twill Short, 5" experienced a sales decrease from $3.5k to $3.3k during the same period, a 6% decrease, suggesting a shift in consumer preference towards newer items in the collection. The SPANXshape EveryWear Wide Leg Jeans, Authentic Blue, also showed a sales decrease from $3.8k to $2.8k, a 27% decrease, potentially overshadowed by other new releases.

SPANX launched the 'Discover New AirEssentials & Exclusive 20% Off Offer' on March 25, 2025, via email, aiming to boost sales and introduce new products. The event coincided with recent launches in the AirEssentials line, potentially amplifying their impact.

On March 25, the event day, the AirEssentials Pique Sleeveless Mockneck Jumpsuit generated $31k in sales, holding the top sales rank. This represents a 21% increase compared to the previous day's sales of $25.8k, suggesting the promotion drove significant interest in this particular item. Other AirEssentials products, such as the Half-Zip Jumpsuit and Pique Full Zip Track Jacket, also saw strong sales, with revenues of $5.9k and $6.5k respectively, indicating a broader positive impact on the AirEssentials line. The AirEssentials Pique Straight Leg Pant also performed well, with sales of $6.3k.

SPANX held an Exclusive 20% Off on New Denim Essentials promotion on March 24, 2025, marketed through email channels. This event aligns with SPANX's strategy of driving sales through targeted promotions on specific product categories.

On the day of the event, sales revenue for bottoms decreased to $89.7k, a 23% drop compared to the previous day's $116k. Despite the promotion, the top-selling product on March 24 was the SPANXshape\u2122 EveryWear Flare Jeans, Authentic Blue, generating $6.9k in sales, and the SPANXsculpt\u2122 ReDefine Flare Jeans, Dark Indigo, followed with $7.9k. Inventory levels remained relatively stable, with a slight decrease of 675 units on the event day, indicating that the promotion did not significantly deplete stock.

SPANX launched its Spring Collection on March 23, 2025, offering 20% off the first order via email promotion, aiming to boost seasonal sales and attract new customers. The promotion coincided with a notable increase in sales revenue compared to the previous week.

On the day of the Spring Collection Launch, March 23, SPANX saw sales revenue of $797k, a 19% increase from the previous day's $672k, and a slight increase compared to the average daily sales of $745k in the week leading up to the event. The top-performing product types during the weeks of March 9 and March 16 were Bottoms, Tops, and Underwear & Socks, consistently contributing the highest percentage of weekly revenue; however, the daily top products data shows that the AirEssentials Pique Sleeveless Mockneck Jumpsuit and AirEssentials Pique Full Zip Track Jacket, both launched on March 19, were among the top sellers during the event period, indicating a strong customer response to the new AirEssentials line.