In 2012, Kurt Ainsworth thought Marucci Sports was finished. At the height of their success, with the hottest bat on the market, the NCAA announced it would decertify their bats—a move that meant recalling every product from shelves. Walking back to his hotel that night, Kurt thought it was all over. But what happened next turned this potential disaster into a defining moment for Marucci Sports. Listen to the incredible journey of Kurt Ainsworth, founder of Marucci Sports, on this week’s episode of How I Built This. Available wherever you listen to podcasts.