Our love, our muse: @pamelalove We’re thrilled to finally share the brand work we’ve created with Pamela over the last year and a half — a true collaboration with one of the most brilliant creative minds we know. It all started with her visual world. We set out to evolve the story, not rewrite it. We honored the foundation she’s built over the past two decades while ushering in a new era — rich, refined, and unmistakably hers. Special care was put into not throwing out the baby with the bathwater, so to speak. In this spirit, we kept the primary logo (just zhuzhed her a bit) to preserve brand recognition but with a fresh and more hand-done feel. The introduction of a new secondary logo brings a breath of fresh air, strategically infusing variety into the identity and enhancing the brand’s narrative. She provides interesting contrast with her soft curves, delicate movement, and a hand-drawn tear drop in lieu of a period — a nod to the iconic P.Love crying eye. Two new submarks, inspired by Viennese Secession makers’ marks, bring depth and texture, incorporating the updated letterforms, dagger + teardrop motifs to tie it all together and give it a firm sense of place. Plus, adding a bit of playful movement creates a cheeky and dynamic branded moment that we can’t get enough of. The new color palette is all historical edge and muted richness, punctuated by an unexpected pop of an ownable take on Klein blue. We paired it with a type suite that’s refined, nostalgic, and built to flex across platforms. Xerox-inspired photo treatments and cut-outs of archived jewelry styles round it out with a dose of tactile pleasure and visual interest. There’s so much more to share and this is just the beginning. What a damn dream!