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SmartWool | Particl Company Profile

smartwool.com

Logo for smartwool.com

SmartWool

smartwool.com

SmartWool is classified primarily as a(n)
Apparel & Accessories
company.
3 years of historical data available

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SmartWool Overview

Particl's database contains the following information about SmartWool:

Revenue
In the most recent 6 months, SmartWool has earned an estimated 43M in sales revenue from its e-commerce business.
Monitoring
554 Products · 5.6K SKUs/Variants
Data since
Sep 26, 2022
Popularity
Data types
AI Classified Product Types
Reviews
Ratings
Pricing
E-commerce Sales
Instagram posts
Homepages
Dataset
Online

SmartWool's Sales over time

Total earnings of around $43M in sales revenue last month from its e-commerce business, and over 944K units sold in volume.

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Best Selling Product

Of all SmartWool products monitored by Particl in the last month, Everyday Cozy Popcorn Cable Crew Socks 3-Pack is the best selling, at a price of $84. 554 products are available on the Particl app, and sortable by sales, sentiment, discount, or any other field.

More data is available in the Particl app
ImageNameSales
Product image for Everyday Cozy Popcorn Cable Crew Socks 3-Pack
Everyday Cozy Popcorn Cable Crew Socks 3-Pack
First seen Feb 1, 2025 ·
$999K999K sold
Product image for Men's Classic All-Season Merino Base Layer Bottom
Men's Classic All-Season Merino Base Layer Bottom
First seen Jul 1, 2024 ·
$999K999K sold
Product image for Women's Classic All-Season Merino Base Layer Bottom
Women's Classic All-Season Merino Base Layer Bottom
First seen Jul 1, 2024 ·
$999K999K sold
Product image for Thermal Merino Balaclava
Thermal Merino Balaclava
First seen Jun 30, 2024 ·
$139K3.1K sold
Product image for Thermal Merino Reversible Neck Gaiter
Thermal Merino Reversible Neck Gaiter
First seen Nov 19, 2024 ·
$133K4.2K sold
Product image for Men's Intraknit™ Thermal Merino Base Layer Bottom
Men's Intraknit™ Thermal Merino Base Layer Bottom
First seen Jul 2, 2024 ·
$132K1K sold
Product image for Ski Over The Calf Socks
Ski Over The Calf Socks
First seen Jul 2, 2024 ·
$128K4.3K sold
Product image for Men's Classic All-Season Merino Base Layer Long Sleeve
Men's Classic All-Season Merino Base Layer Long Sleeve
First seen Jul 2, 2024 ·
$999K999K sold
Product image for Ski Over The Calf Socks
Ski Over The Calf Socks
First seen Jul 22, 2024 ·
$999K999K sold
Product image for Men's Classic Thermal Merino Base Layer 3/4 Bottom
Men's Classic Thermal Merino Base Layer 3/4 Bottom
First seen Jul 1, 2024 ·
$999K999K sold

Similar Competitors

Woolx, Icebreaker, Ibex, Patagonia Outdoor Clothing & Gear, FITS®, Darn Tough, and more have been identified as similar to SmartWool by Particl, based on the types of products they sell, and their online presence.

AI-Generated News & Events

Particl's AI-powered platform generates news and events for SmartWool based on their promotions, marketing, and Particl's proprietary data. Recently, SmartWool has been up to the following:

No significant events detected in the last month

Product Types

Underwear & Socks is the most common product type of all SmartWool products, it made $3.9M in revenue last month alone.
SmartWool operates across broader categories like Clothing, Clothing Accessories, Shoes, and more that Particl classifies. Product types are broken down further in the Particl app.

Underwear & Socks

Tops

Hats

Outerwear

Bottoms

Gloves

Scarves

Cycling

Hair Accessories

Slippers

248

97

53

52

35

22

9

9

4

3

Company Assets

Particl has collected over 25M promotional assets for companies like SmartWool. Social channels like website homepage, Instagram, SMS and email marketing are gathered and processed daily to inform Particl's AI.

Instagram from Mar 18, 2025
Soaking up the last bits of this plentiful winter while staying warm in our favorite Smartloft set ❄️

📸: @_schlag_

#GoFarFeelGood #SkiSeason
Soaking up the last bits of this plentiful winter while staying warm in our favorite Smartloft set ❄️ 📸: @_schlag_ #GoFarFeelGood #SkiSeason
Instagram from Mar 17, 2025
We won't be getting pinched today ☘️ 
(Even if it means pulling the classic - "but I'm wearing green socks" move)
We won't be getting pinched today ☘️ (Even if it means pulling the classic - "but I'm wearing green socks" move). #StPatricksDay #GoGreen #GoFarFeelGood
Instagram from Mar 14, 2025
Feeling all warm and fuzzy inside, thanks to our baselayers 💛

Inspired by @charexplores fresh take on date night - bundling up, taking it outside, and finding serenity on the hiking trails 🥾

*actively texting our dates to get a hike on th
Feeling all warm and fuzzy inside, thanks to our baselayers 💛 Inspired by @charexplores fresh take on date night - bundling up, taking it outside, and finding serenity on the hiking trails 🥾 *actively texting our dates to get a hike on the calendar* #GoFarFeelGood #GetOutside #WinterHiking #WinterDates
Instagram from Mar 13, 2025
We prefer to go by both ♻️🧦🚲

#GoFarFeelGood #Sustainability
We prefer to go by both ♻️🧦🚲 #GoFarFeelGood #Sustainability
Instagram from Mar 12, 2025
“Stay out, go further
“Stay out, go further.” @carsonmccarron and @pyummy.films recently ventured to Japan, with a fresh kit of Smartwool baselayers in the duffel. Our wool layers are designed to moderate temperature, keeping you warm and dry through even the deepest Japow turns. #GoFarFeelGood #SkiSeason
Instagram from Mar 11, 2025
Spring may be right around the corner, but that chill in the air still calls for layers
Spring may be right around the corner, but that chill in the air still calls for layers. 🌸 Whether it’s socks or base layers, Merino Wool has you covered all year round! @rei @thewoolmarkcompany @sabrinaclaros_photography @environmentallyu #GoFarFeelGood #Merinowool #OptOutside
Instagram from Mar 10, 2025
✨ TICKET GIVEAWAY ALERT✨

The very friendly folks of @smartwool are at it again, making sure that everyone knows that @thisisroam is about to release tickets
✨ TICKET GIVEAWAY ALERT✨ The very friendly folks of @smartwool are at it again, making sure that everyone knows that @thisisroam is about to release tickets. They send their love and say “you’re welcome” 😍 Enter to win two tickets to Roam Fest in Fruita, CO on September 19-21, thanks to our friends at Smartwool! Here’s how to enter the contest: ✅ Follow @roamfest and @smartwool, on Instagram. ✅ Tag a friend in the comments. Only tag one friend per comment. Each additional comment with a unique account will equal an additional entry. ✅ Bonus: Share this post in your stories for an additional entry. 🎉 Winner announced March 24! Roam Fest tickets drop March 25—don’t miss out!
Instagram from Mar 9, 2025
The Women We Admire
The Women We Admire. This International Women’s Day, we asked our athletes to share stories about the women who have inspired them and shaped who they are today!
Instagram from Mar 6, 2025
Nothing humbles you quicker than a four year old passing you up as you’re pizza’ing your way down the mountain 🫠

Shame aside, every year for the past three years, I have looked forward to hitting the slopes at @nbs_snow’s annual summit
Nothing humbles you quicker than a four year old passing you up as you’re pizza’ing your way down the mountain 🫠 Shame aside, every year for the past three years, I have looked forward to hitting the slopes at @nbs_snow’s annual summit. This year the event was in Keystone, Colorado and per uzhe…it was vibe 😎 Every year, @smartwool brings the support (and the socks 😉), and NBS brings the energy, the culture, and a commitment to supporting the next generation of Black athletes on their road to the Olympics. Forever grateful to be part of something bigger — see you on the slopes next year! #GoFarFeelGood | ad
Instagram from Mar 4, 2025
Knee surgery changed how I prepare, not how I play
Knee surgery changed how I prepare, not how I play. On the coldest day I rely on @smartwool IntraKnit Knee Sleeve to keep my knee warm and mobile. Which is super important since I returned to elite competition at just 9 months post op. Because of the way I prepared during my rehabilitation, I’m able to play in the exact same way I did before. Now there’s just a little more stretching, mobility and additional tools that get me moving! #GoFarFeelGood #SkiSeason
Instagram from Mar 3, 2025
What’s on your hiking agenda for this year
What’s on your hiking agenda for this year? Drop us your 2025 hike list below ⬇️ #hiking #adventure #explore #gofarfeelgood #yosemite
Homepage from Mar 2, 2025
Homepage change from SmartWool
Homepage from Mar 1, 2025
Homepage change from SmartWool

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