CICI embarks on a new chapter of softness and freshness! Since its founding in 2017, CICI has stood by women, bringing their vision of contemporary femininity to life - a femininity shaped by elegance, minimalism, and sophistication. Now, CICI begins a transformative journey to further express this delicate beauty with a refreshed logo, color palette, and visual identity. In its “new attire", CICI unveils a minimalist yet emotive logo - a perfect harmony of soft beauty and enduring strength. Complementing this is a serene mint green color palette, symbolizing lightness, purity, and tranquility - a space where elegance, femininity, and softness inspire beauty. This transformation is more than a visual change; it is a masterpiece of modernity. Rhythmic elements seamlessly merge into a powerful expression of grace, with elegance as the cornerstone. The updated identity reflects a vibrant yet refined femininity, striking a balance between buoyancy and sophistication. This new direction also inspires CICI’s design philosophy, emphasizing intricate details, rhythmic patterns, and artfully crafted silhouettes. Together, these elements create a harmonious and captivating aesthetic, redefining contemporary elegance. We hope CICI’s “new look” continues to accompany women in their journey to embrace refined beauty and explore new dimensions of modern femininity. Worldwide Shipping Official instagram @cicibycici For support, please email us at: contact@bycici.com